beehiiv and the master class on growth

beehiiv is putting on a master class on how to grow and grow fast. Other founders should take note.

It helps that the product is awesome. Some of the UX is a bit wonky, but overall, it’s a superior product to Medium and Substack (but that’s not the subject of this post).
 
Today’s lesson is from Tyler Denk, the co-founder and CEO of beehiiv. It’s small but something more people should be doing.

Every founder, especially early-stage, should do everything possible to connect with their customers. And there is a big opportunity to use LinkedIn for this.

I’ve been using beehiiv for a few weeks now and Tyler personally reached out to connect. Yes, the message is generic and probably used for everyone else. But that doesn’t bother me.

The key here is that he used his personal account to do this. Now, I feel I have a direct way to communicate with him. Something I now value as a customer. 

It could be him doing this, or he has an amazing team helping with these connections. Either way, it’s an easy and high-impact way to connect with customers and build loyalty.